Apr 4, 20251 min readFive Ws and an H.This communicaton theory is neither new, nor is it original. It's the basis of Canadian Press Style. (CP) The Ws, in order are Who,What,...
Mar 22, 20251 min readCreating Compelling CopyAI is here to stay, whether we like it or not. Using available technology can move us forward. Using AI to create compelling copy is a...