Creating Compelling Copy

AI is here to stay, whether we like it or not. Using available technology can move us forward. Using AI to create compelling copy is a double-edged sword. On one side, using one's own creative, subject-specific keywords can lead to a relatively original work, with some serious editing thrown into the mix. On the other side, though, depending on AI generated text can lead to a mindless dependence where all originality, and, more importanly the ability to think is reduced to nothing more than base instinct; turn on the machine, throw together a bunch of words and you have ... well ... something that reflects the effort, in this case no effort, one has put into the creative process.